Application · 99 Bikes online team
My career runs from the shop floor at Apple Chermside to e-commerce at Youfoodz and five years at Shopify, with 10 years in the Shopify ecosystem supporting high-growth retail brands as they trade and evolve online. Now I'd like to bring that experience home and help grow 99 Bikes online, working closely with the Head of Ecommerce and the wider commerce and commercial teams.
Portfolio figures describe accounts I supported as part of wider teams, not revenue I generated alone.
Team roster
Six jobs an online retail team does every week, what I've done that's relevant, and how I'd help. Experience from outside a retailer's own team is marked as transferable.
Palmarès
Newest first. Retail floor, online retail, then the platforms that power it.
Co-founder
Co-founded an early-stage business. I'm stepping back to return to Brisbane for a long-term role.
Customer Success & Growth Director, APAC & ANZ
Led customer success and growth for retail brands using Lexer's customer data platform across APAC and ANZ.
Senior Customer Success Manager
Supported online businesses using Sift's fraud prevention platform.
Senior Customer Success Manager
Supported online merchants using Primer's payments platform.
Senior Merchant Success Manager
Melbourne, Tokyo, Singapore
Supported a portfolio of enterprise and high-growth retail brands, including merchants such as Specialized and Nike through high-volume drops.
E-Commerce Project Manager
Brisbane
Managed e-commerce projects for a fast-growing Brisbane online food business.
Specialist
Apple Chermside, Brisbane
Helped customers on the shop floor choose, set up and buy. Where I learned retail.
Stage plan
Three stages, shaped with the Head of Ecommerce and adjusted once in.
I'm not here to change everything. Learn how things run, back the team's priorities, keep what works and add value where the numbers say it counts.
Your scorecard comes first. I'd learn the numbers the team already runs and report against them. 99 Bikes trades on Shopify, where I've spent 10 years, including almost a decade working closely with Shopify Partners and agencies. I can read the numbers quickly, know what sits behind them, and work well with the partners who build and support the store. These are the questions I'd keep asking.
| Area | The question I'd keep asking | Why it matters |
|---|---|---|
| Profitable growth | Are we growing online sales without giving away margin? | Online should add profit to the business, not just turnover. |
| Customers | Are we winning new riders and bringing them back? | Riders return for parts, gear and their next bike. Loyalty compounds. |
| Conversion and experience | Can riders find the right bike, size and price, and buy with confidence? | A bike is a considered purchase. Clarity and speed earn the sale. |
| Range and product data | Is the range online accurate, complete and in stock? | Good product data sits under search, conversion and returns. |
| Stores and online | Is online helping the stores, and the stores helping online? | Customers don't see channels. They see one 99 Bikes. |
Which numbers matter most, and when, is the Head of Ecommerce's call. I'd bring the questions, the experience and the work.
Why 99 Bikes
I ride, I've worked a shop floor and I've spent a decade in online retail. I'd like to bring all three home to Brisbane.
I'm a road cyclist. I ride regularly across Asia Pacific, joining community rides with Rapha and MAAP clubs, and I've been a member of local cycling clubs along the way.
Now I'm moving home to Brisbane and looking for a role I can commit to for the long term. 99 Bikes is where my career and my weekends meet, and I'd like to help its online team keep growing, one stage at a time.
Contact
Happy to chat by phone, WhatsApp or video, or meet in Brisbane.